About the Program

Partnership with the Walt Disney Company- Promoting Marine Debris Awareness

NOAA and The Walt Disney Company have entered into a partnership to “Promote Marine Debris Awareness and Young Stewards of the Ocean”.

The partnership, which includes the NOAA Marine Debris Program, Fisheries and Education Divisions, is fostered by the National Marine Sanctuaries Foundation (NMSF) and other partners including Environmental Defense and the Ad Council. The goal of this partnership was to educate families on the importance of clean oceans and how marine debris can impact aquatic life and habitats.

A Public Service Announcement campaign was linked to the re-release of the Disney animated feature The Little MermaidTM on DVD. The campaign message can be found at the accompanying website and on television and radio stations throughout the country through October 2007.

Visit www.KeepOceansClean.org for more details.

This program is funded in part through NOAA's Ocean Service, Office of Response & Restoration, Marine Debris Program