Protectores de Cuencas "Think Before you Drop it"
Protectores de Cuencas, Inc. partnered with the NOAA Marine Debris Program to launch Think Before You Drop It, a research-based social marketing campaign to reduce litter on beaches in Guánica/Río Loco Watershed, Puerto Rico.
What’s the project?
In October, Protectores de Cuencas, Inc. launched Think Before You Drop It, a research-based social marketing campaign to reduce litter on beaches in Guánica/Río Loco Watershed, Puerto Rico. The project team is organizing seven clean-up activities along nine beaches within the Guánica/Río Loco Watershed (La Jungla, Manglillo Grande, Manglillo Pequeño, Las Pardas, Jaboncillo, Los Congres, Ballenas, Atolladora, and Tamarindo). At these cleanups, community members, stakeholders, and beach users are invited to take part while the Protectores de Cuencas research team gathers debris information, makes site observations, and conducts participant interviews. The research team will analyze data collected during those cleanups and present their findings at organized community events.
• The research team will develop ways of reducing marine debris in specific areas.
• Through a series of workshops, youth and children will develop messages for the campaign. They will present these marine debris reduction messages to their peers and parents at outreach events.
• Throughout the development process, the messages will be tested in focus groups and the messages with the most impact will be chosen.
Who is involved?
Protectores de Cuencas is a science and community-based nonprofit organization helping to restore and protect watersheds (cuencas) across Puerto Rico. They hope to improve the condition of their coastal habitat and decrease the mortality of marine species by reducing marine debris in Guánica, Puerto Rico. But they will not be working alone. The team will collaborate with their local communities, as well as work with children and focus groups to develop appropriate anti-litter messaging and test its effectiveness near the end of the project.
What is something unique about the project?
To increase interest, Protectores de Cuencas is holding two photography contests (one to highlight the negative impacts of marine debris in the environment and one to highlight the beauty of the coastal ecosystem), developing public service announcements with children, and putting on a puppet show.
At the end of the campaign, Protectores de Cuencas will return to seven cleanup sites to measure the effectiveness of the marine debris reduction campaign and carry out evaluation surveys. To further engage with their community and neighboring towns, Protectores de Cuencas will provide lessons-learned and accomplishment summaries to locals in order to promote future projects and share techniques and opportunities to more widely reduce the quantity of marine debris on the beaches.